• Deadline : Feb 28,2020
  • In this theme "FREESTYLE", we are looking for new "ASOBI experiences" and "entertainment" that are not bound by characters or game titles (IP).
    As an ASOBI creator, it may be you to bring up the next movement!

Many popular game or character were born out of creator's creative minds. We think that it is always the enthusiastic passion of the creator to send enthusiastic ASOBI to the world.

With FREESTYLE, we are looking for new and attractive projects and ideas with creators who can share such thoughts!

What Is ASOBI? Your Turn to Re-Define!

Today it has been a long time since "alteration from things consumption to consumption consumption" has been claimed.

The method of ASOBI is also changing at an astonishing speed due to progress in technology and lifestyle changes.
From the things that you enjoy individually like in the past, enjoying while connecting online is becoming mainstream, and in recent years VR (virtual reality) and AR (augmented reality) technology can also be incorporated into ASOBI in various forms It is.


Now that we are in such a generation, what is the next "ASOBI"?

In what kind of place, what kind of people gather and how to play? What is different from past play?

Do you use advanced technology or advocate a return to analog?


Let's send ASOBI to surprise the world from ASOBIZA where people loving ASOBI and "asobi" ("play" in Japanese) together!

Ideas Born Out of FREESTYLE

Regular use of game titles and characters (IP) usually has fine regulations and consideration for existing users is indispensable, so it is said that it is difficult to develop challenging diagonally up common sense.

So ASOBIZA prepared a FREESTYLE theme that does not use game titles or characters (IP).


"What ideas will come from environments where limits and conditions are minimized?"

To the idea of someone who has not yet seen, we are eagerly looking forward to your creativity.
Why don't you realize the ASOBI experience that you envision, together with BANDAI NAMCO Entertainment, Inc., who sticks to the slogan of "Dreams, Fun and Inspiration"?

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Submit Design Proposal

Submissions to this project are currently closed.

Guidelines for Proposal
  • Planning and design of new entertainment (Asobi experience) that is not in the world
  • In order to create an assovice experience, if you need products (products, equipment etc)
  • If it is adopted as the basic concept prize money: 200,000 Yen.
  • Royalty rewards if realized.


  • There are possibilities that multiple works may be adopted.
  • Sales royalty will be subject to the sales revenue and ration to be judged.
  • Despite of being adopted in this competition, there is no guarantee to be distributed nationwide afterwards.
How to Apply
  • We accept all kinds of submissions.
  • Submissions must be made via this website as image files (JPG, PNG or GIF). 
  • Submissions can be in the form of a descriptive proposal, product plan, illustration, graphic image, photo of a trial product or a combination of the above (maximum 6 files).
  • The submitted image has to be less than 16MB, and will be resized to 720x480px when published.
  • BANDAI NAMCO Entertainment Inc. staff are prohibited to submit for this project.
Evaluation Criteria
  • A brand new entertainment that's never seen before in the world
  • Receives many “Want It!” clicks and positive feedback from our web users 
  • In accordance with the application guidelines and possible to be manufactured
  • Is not overly complex and can be manufactured and sold at a competitive/realistic price.

※ Please refer to terms and conditions as stated on our website.

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